How Website Monitoring Improves YOUR SITE Up-Time

· 2 min read
How Website Monitoring Improves YOUR SITE Up-Time

In the world of the Web, up-time percentages and stats are becoming a lot more important. Websites that face unusually high levels of downtime or perform poorly are the sites that are destined to fail. The cut-throat environment of the web implies that online companies are now doing everything they can to boost their up-time stats, and that includes employing quality website monitoring services. Why is website monitoring so important and how do it help your website's up-time? Here are a few things you will need to take into account...

Without Website Monitoring You're Losing Sales

If you don't have website monitoring service in place for your website, you don't really have any way of knowing as soon as your site falls. This means your website will undoubtedly be down longer than it could have already been had you retained a website monitoring service to notify you of the downtime as soon as it just happened. Every minute of downtime means potential sales are lost. Unless your organization can afford to lose sales while your website is down, you will need website monitoring set up to notify you as soon as website downtime happens to get to work to get your site back ready to go as fast as possible.

Consistent Downtime Means Lost Loyalty

Losing a one-time sale is one thing. However, if your website is facing frequent downtime and performance issues, your loyal customers will begin to disappear too, deciding on a competitor that provides a far more reliable purchasing platform. You may not even know your website is certainly going down repeatedly if you don't have an internet site monitoring service watching it just like a hawk 60 minutes an hour, round the clock, 7 days weekly, 365 days per year.

Downtime Means Lost Credibility

A customer finds your site through a internet search engine, after you have spent endless hours and dollars optimizing your site's SEO. However, when that customer clicks the organic search connect to your site, she or he finds the site is down. How credible do you think you look to this potential customer? If you think that customer will wait for your website to get back up and running while you handle your downtime, reconsider. That customer is going to go and do business with a site that is actually working when they are searching for what they would like to buy.

Repeated Downtime Can Affect Your Search Rankings

Talking about organic search traffic, if your site keeps going down and contains unacceptable up-time stats, that's going to have an impact on your own search engine rankings, no matter how well your site is optimized. Which means all that SEO investment isn't going to pay back because your site's downtime is throwing it out the window. Not only will customers be jumping from your own site to your rivals, your competition will get before you in the search engines unless you put a quality website monitoring service into place to notify you the moment your site falls in order to minimize any downtime your site may experience.

RENDERING IT In a Competitive Environment

When any business is in a competitive environment, it needs to take advantage of any edge it could possibly get. The Internet is one of the most competitive environments a small business can be in, so you absolutely need to put practices into place that provide you an edge over the competition. In terms of maintaining your website up-time stats high, this means minimizing your site downtime, an excellent website monitoring service isn't just a possibility - it's an absolute must-have tool for the online success arsenal.