In the planet of the Web, up-time percentages and stats have become a lot more important. Websites that face unusually high amounts of downtime or perform poorly will be the sites which are destined to fail. The cut-throat environment of the web means that online companies are actually doing everything they are able to to improve their up-time stats, and that includes employing quality website monitoring services. Why is website monitoring so important and how do it help your website's up-time? Below are a few things you will need to keep in mind...
Without Website Monitoring You're Losing Sales
If you don't have website monitoring service in place for your website, you don't really have in any manner of knowing the moment your site falls. This means your website will be down longer than it would have already been had you retained a website monitoring service to notify you of the downtime the moment it just happened. Every minute of downtime means potential sales are lost. Unless your company can afford to reduce sales while your website is down, you will need website monitoring set up to notify you the moment website downtime happens so you can get to work to really get your site back up and running as quickly as possible.
Consistent Downtime Means Lost Loyalty
Losing a one-time sale is one thing. However, if your website is facing frequent downtime and performance issues, your loyal customers will quickly disappear too, deciding on a competitor that offers a more reliable purchasing platform. You may not even know your site is going down repeatedly if you don't have a website monitoring service watching it just like a hawk 60 minutes one hour, 24 hours a day, 7 days weekly, 365 days a year.
Downtime Means Lost Credibility
A customer finds your site through a search engine, after you have spent endless hours and dollars optimizing your site's SEO. However, when that customer clicks the organic search link to your site, he / she finds the website is down. How credible do you think you look to this potential customer? If you feel that customer is going to wait for your website to get back ready to go while you handle your downtime, reconsider. That customer is going to go and do business with a site that is actually working when they are trying to find what they want to buy.
Repeated Downtime Can Affect Your Search Rankings
Speaking of organic search traffic, if your website keeps going down and contains unacceptable up-time stats, that's going to have an impact on your search engine rankings, no matter how well your website is optimized. Which means aidvantage.com status of that SEO investment isn't going to pay off because your site's downtime is throwing it out the window. Not only will customers be jumping from your own site to your rivals, your competition will probably get ahead of you in the search engines unless you put a quality website monitoring service into place to notify you as soon as your site falls so you can minimize any downtime your site may experience.
Making It In a Competitive Environment
When any business is in a competitive environment, it needs to take advantage of any edge it can possibly get. THE WEB is one of the most competitive environments a small business can be in, so you absolutely have to put practices into place that provide you an edge on the competition. When it comes to maintaining your website up-time stats high, which means minimizing your website downtime, an excellent website monitoring service isn't just a chance - it's an absolute must-have tool for the online success arsenal.
How Website Monitoring Improves Your Website Up-Time
·
2 min read
